The Store as a Medium
The world of retail is no stranger to a little hyperbole and embellishment
Join us at this webinar on February 16 for a roundtable discussion about the reinvention of real-world retail, the economic drivers, creative opportunities, the technology ecosystem and the guiding principles to establish the store as an effective and profitable media channel.
Join us at this webinar where David Roth, CEO, The Store WPP, Chairman BAV, will be hosting a roundtable discussion about this retail revolution and we will discuss the economic drivers, the creative opportunities, the technology ecosystem and the guiding principles to establish the store as an effective and profitable media channel.
Joining him will be Maroun Ishac, Director of Business Development, Retail Solutions Division for Intel Corporation; Pedro Garavito, Vice President Tech & Transformation, CTO, Middle Americas at Anheuser-Busch InBev; Jay Hutton, VSBLTY Co-founder & CEO; Leon Nicholas, WestRock Vice President, Retail Insights & Solutions; Akama Davies, Global Digital Out-of-Home Practice Lead, Xaxis; Luke Hurd, Director of Experience Design XR, VMLY&R; and Robert Daigle, Senior Manager, Global AI Business, Lenovo ISG, David Smollan, CEO, Smollan Group and Cecile Douillard, Director Addressable Content Hogarth.
The discussion will run for an hour with opportunity for Q&A afterwards.
The Boston Consulting Group believes The Store as A Medium is a $100 billion opportunity for retailers across the world.
So join us on the 16th February – we are looking forward to seeing you.
Book your place
3-4:15pm GMT | 10-11:15am EST | 8am-9:15am MST
Tapping the $100 billion in-store media opportunity
When we say that THE STORE AS A MEDIUM is about the reinvention of real-world retail we really don’t exaggerate. How come? Because surfaces in stores are taking on new purpose and life.
At its simplest, surfaces in any stores, from Mom & Pop enterprises to Supermarkets, will be used to turn retail stores into powerful and effective tools for advertising.
From shelf strips to end caps, cooler cabinet doors to deli counter glass fronts, all these surfaces will be powered by data analytics, AI and sensors that make them audience and contextual aware at the ‘moment of truth’.
That precious moment that the shopper decides to make a purchase decision, or not.
And that’s where the surface communication, influence and power comes in.
From time of day, weather conditions, store footfall and judging consumer mood and propensity to buy, communications can be changed programmatically and instantly to affect purchase.